Posts tagged as:

YouTube

7 Sure-Fire Ways to Use Video to Inspire Donors

by Carol Buckheit on August 27, 2012

You don’t need to be James Cameron to create a quality video that will move your donors to contribute to your cause. But, if you can tell a story with video and incorporate these seven elements, you are well on your way to inspiring donors to join you in creating change. 1. Tell a story […]

0 comments

Any nonprofit communications pro worth their salt will target media messages toward a well-defined audience.  So, when it comes to choosing tactics– particularly if one’s target audience leans heavily towards one gender– it behooves one to know the demographics of the “typical” users for social media tools. Think about it: You’re a charity that runs […]

0 comments

I’m stumped. As I hopscotch around  Connecticut training nonprofit organizations in social media strategies, I’m amazed that so few have delved into my favorite social media tool: YouTube. Granted, nearly all my clients are small to medium organizations with tiny staffs, but, hey, YouTube is the number two search engine in the world, free, and […]

0 comments

Last week, I led a media training for local nonprofit leaders, and they spent a good deal of time energetically peppering me with questions and ideas about the power of social media to create change. They get it. They know that they will not survive unless they embrace these new tools. The world is a-changin’, […]

3 comments

6 Nonprofit Tech Guides That Will Save you Time and Money

by Carol Buckheit on October 11, 2010

Since I’m often on information overload when it comes to ever-changing nonprofit media and technology trends, I appreciate when some folks take the time to research, organize, and update all of it in one handy guide. Here are some favorite new guides that I’ve already downloaded and dog-eared (and why you might want to do […]

1 comment

It happened again last week. I was meeting with a potential client, who asked how his nonprofit could enliven its communications for donors, the media, and stakeholders, when their policy work was rather cerebral, analytical, and (in his words) “not sexy.” I get this question a lot, and my answer is always the same: Storytelling. […]

1 comment

How do we get our issue in the news? Why doesn’t the press call our staff for an expert opinion? How do we get to know our local reporters? These are common questions from organizations who want to maximize their media exposure, yet lack a dedicated communications professional to lead the way. Fear not. I’m […]

4 comments

Yes, Virginia, Activism Can Be Fun

by Carol Buckheit on June 29, 2010

What kinds of communications capture attention? A few weeks back, Pew Internet released their report, Online Video Watching and Downloading. They reported that 7 in 10 American adults have used the internet to watch video, and humorous or comedy videos have surpassed news, educational, and political videos as the most-watched type of video. What might […]

0 comments

Want a dynamic, effective website that engages and inspires? These six forward-thinking Connecticut organizations may give you some ideas. Each is using creative (and in some cases, free!) website and social media tools that are bound to attract more volunteers, donors, clients, and supporters. 1. Hands on Hartford has a terrific online volunteer sign-up system that allows […]

4 comments