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Remember the days when trick-or-treaters would go door-to-door in your neighborhood with little orange boxes to collect donations for UNICEF? Well, just as the little orange box has gone digital, so has “peer-to-peer” fundraising—soliciting friends, neighbors, and family for contributions to your favorite cause. The good news is that schlepping door-to-door has given way to […]

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Coupled with maintaining  a first-rate website, sending informative, quality emails to supporters is the bedrock of nonprofit communications. Email is still king of the communications empire–whether one is cultivating donors, recruiting volunteers, or promoting a new program. Why? It still tends to yield consistently better results than any other online tool. So why, why, why […]

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In the past nine months, two new social media tools have splashed their way to the shores of the nonprofit world– Google Plus and Pinterest.  Is your nonprofit missing valuable opportunities for engaging new supporters if you haven’d yet embraced these tools? How should you decide whether to devote valuable staff time to establishing brand […]

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For many organizations, nothing (nothing!!) is more vital than growing one’s list of email supporters. Despite the explosive growth of social media, email remains among the best ways to communicate with supporters and yield actions, yet the average nonprofit will lose 18% of their email users every year due to bounces and churns. So, most orgs […]

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Why should nonprofit organizations blog? To shape public opinion, position oneself as an expert on an issue, give volunteers and supporters a voice, and tell stories from the field (showing donors the impact of their contributions).  A blog may also significantly increase traffic to an organization’s website, since web content is refreshed frequently through blogging. […]

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While watching my beloved NY Giants huddle up during their big playoff game last week, I was reminded of how few organizations take the time to set goals, strategies and tactics for their social media efforts.  The result is often a scatter-shot, see-what-sticks-to-the-wall approach to communicating. And, guess what? It’s a waste of time. You’ve […]

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Are you ready for the end of year fundraising push? If not, you need to read Joanne Fritz’s terrific round-up of articles to get your end- of-year fundraising appeals up to snuff.  I’ll add one more item for your website to-do list: Consider updating your online donation form to include virtual gifts–symbolic gifts/merchandise that allow […]

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So you want to pass a bill? In many states, January marks the beginning of the legislative session, and advocacy groups are gearing up to rattle the cages at the state Capitol. So: whether it’s clean water, the death penalty, or a child welfare law, advocacy organizations would do well to prepare their communications –online […]

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What kinds of communications capture attention? A few weeks back, Pew Internet released their report, Online Video Watching and Downloading. They reported that 7 in 10 American adults have used the internet to watch video, and humorous or comedy videos have surpassed news, educational, and political videos as the most-watched type of video. What might […]

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Want a dynamic, effective website that engages and inspires? These six forward-thinking Connecticut organizations may give you some ideas. Each is using creative (and in some cases, free!) website and social media tools that are bound to attract more volunteers, donors, clients, and supporters. 1. Hands on Hartford has a terrific online volunteer sign-up system that allows […]

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