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Twitter

Any nonprofit communications pro worth their salt will target media messages toward a well-defined audience.  So, when it comes to choosing tactics– particularly if one’s target audience leans heavily towards one gender– it behooves one to know the demographics of the “typical” users for social media tools. Think about it: You’re a charity that runs […]

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Growing an online community that will ultimately go out and DO something to effect change is hard.  Really hard. So I tracked down the folks at Health Justice CT. Led by Project Manager Heang Tan (with a big assist from the enthusiastic Jenn Whinnem at the CT Health Foundation), they  had caught my eye with […]

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35 Indispensable Hashtags for Connecticut Tweeters

by Carol Buckheit on April 26, 2012

Twitter hashtags–# symbols preceding keywords– are integral to the Twitterverse, helping users organize conversations into  categories. Clicking on a hashtag in a tweet shows you all the aggregated tweets on a topic–from Tweeters all over the world. Hashtags are created organically by Twitter users; some are used regularly and others come and go (e.g. when […]

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Fear not. If you missed last week’s media panel at CT Advocacy Day on how to get your cause in the news, here are 12 golden tips from the lips of Daniela Altimari of the Hartford Courant, Lucy Nalpathanchil from WNPR CT Public Radio, and Keith Phaneuf from the Connecticut Mirror: Daniela and Lucy prefer […]

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While watching my beloved NY Giants huddle up during their big playoff game last week, I was reminded of how few organizations take the time to set goals, strategies and tactics for their social media efforts.  The result is often a scatter-shot, see-what-sticks-to-the-wall approach to communicating. And, guess what? It’s a waste of time. You’ve […]

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As Connecticut burrows it’s way out of the freakiest October snowstorm on record, I’m left with buckets of Halloween candy from the cancelled holiday, a renewed appreciation for those gaudy purple wool socks gifted to me by mom a few years back, and new insights into the value of social media in a crisis.  At […]

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There’s no way around it. It’s time for a rant. I follow hundreds of nonprofit organizations on Twitter, and a precious few have a clue about what they’re doing. There’s no apparent strategy, squandering a ton of staff time (and donor dollars) on a potentially invaluable information sharing tool. So please, please get some professional […]

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One of my favorite activities over the last several months (besides fishing out my morning newspaper from snowbanks on my front porch) has been training nonprofit boards and staff on social media strategies. Invariably, someone has an exasperating anecdote from the familiar world of do-gooders in the land of limited resources.  We all have some […]

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How could a tiny nonprofit organization like ours—with a staff of 7—organize a rally for hundreds of people within a day? With volunteers. Lots of ‘em. Especially hearty college students. Here’s what happened: In October 2008, the Connecticut Supreme Court ruled that same sex couples had the right to marry, making our state the third […]

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So you want to pass a bill? In many states, January marks the beginning of the legislative session, and advocacy groups are gearing up to rattle the cages at the state Capitol. So: whether it’s clean water, the death penalty, or a child welfare law, advocacy organizations would do well to prepare their communications –online […]

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