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While watching my beloved NY Giants huddle up during their big playoff game last week, I was reminded of how few organizations take the time to set goals, strategies and tactics for their social media efforts.  The result is often a scatter-shot, see-what-sticks-to-the-wall approach to communicating. And, guess what? It’s a waste of time. You’ve […]


There’s no way around it. It’s time for a rant. I follow hundreds of nonprofit organizations on Twitter, and a precious few have a clue about what they’re doing. There’s no apparent strategy, squandering a ton of staff time (and donor dollars) on a potentially invaluable information sharing tool. So please, please get some professional […]


One of my favorite activities over the last several months (besides fishing out my morning newspaper from snowbanks on my front porch) has been training nonprofit boards and staff on social media strategies. Invariably, someone has an exasperating anecdote from the familiar world of do-gooders in the land of limited resources.  We all have some […]


5 Shining Stars that CT Nonprofits Should be Thankful For

by Carol Buckheit on November 23, 2010

With apologies to you vegetarians out there, it’s time to talk turkey this Thanksgiving week, and I’m giving up a favored drumstick to these folks who make the lives of Connecticut nonprofit organizations much, much easier.   CT Mirror: The Mirror is approaching its first birthday in January, and what a year it has been […]