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Remember the days when trick-or-treaters would go door-to-door in your neighborhood with little orange boxes to collect donations for UNICEF? Well, just as the little orange box has gone digital, so has “peer-to-peer” fundraising—soliciting friends, neighbors, and family for contributions to your favorite cause. The good news is that schlepping door-to-door has given way to […]


Growing an online community that will ultimately go out and DO something to effect change is hard.  Really hard. So I tracked down the folks at Health Justice CT. Led by Project Manager Heang Tan (with a big assist from the enthusiastic Jenn Whinnem at the CT Health Foundation), they  had caught my eye with […]


Fear not. If you missed last week’s media panel at CT Advocacy Day on how to get your cause in the news, here are 12 golden tips from the lips of Daniela Altimari of the Hartford Courant, Lucy Nalpathanchil from WNPR CT Public Radio, and Keith Phaneuf from the Connecticut Mirror: Daniela and Lucy prefer […]


Shoot Video Like a Pro: Tips from a Photojournalist

by Carol Buckheit on December 8, 2011

Nonprofit organizations often enlist staff and volunteers to create videos to enliven their storytelling via websites and social media–there’s just not a more emotionally powerful way to drive fundraising and advocacy campaigns.  But can “non-media” folks really create quality videos? Yes! This week, I have camera in hand to talk to Shana Sureck, an award-winning […]

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We all love a good story. Why does your blog leave one out?

by Carol Buckheit on September 28, 2011

Many nonprofits host a blog, but few really nail storytelling  like the Connecticut Food Bank did last week. Their blog featured a daily series of posts by Governor Malloy’s liaison to Connecticut’s nonprofit community, Deb Heinrich, on taking the “SNAP Challenge.”   SNAP is Connecticut’s dressed-up name for food stamps, and Heinrich attempted to live on […]


I’m stumped. As I hopscotch around  Connecticut training nonprofit organizations in social media strategies, I’m amazed that so few have delved into my favorite social media tool: YouTube. Granted, nearly all my clients are small to medium organizations with tiny staffs, but, hey, YouTube is the number two search engine in the world, free, and […]


There are  big stars in the nonprofit world who lead the way when it comes to storytelling (charity: water and Mercy Corps top my list), but LIVESTRONG has me buzzing today with this eye-catching custom Facebook landing page that gently coaxes cancer survivors to share a positive personal anecdote about their experience. I like the page […]


A few months back, I blogged about creative, strategic ways that nonprofit organizations are using custom Facebook landing pages to advocate, grow support, publicize events, and fundraise. Why land supporters on a Facebook “welcome” page instead of driving folks directly to one’s Facebook wall? Because it’s an opportunity for immediate action and engagement. The response to my post […]