Posts tagged as:

social media

You don’t need to be James Cameron to create a quality video that will move your donors to contribute to your cause. But, if you can tell a story with video and incorporate these seven elements, you are well on your way to inspiring donors to join you in creating change. 1. Tell a story […]

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Are donors your organization’s primary audience? Do you wish to convey the impact of your work in a dynamic, personal way? I see many nonprofits jump into the blogosphere with zeal, yet post text-heavy, technical, lengthy (read: boring) blog posts that leave donors with glazed eyes and no emotional connection.  Worse, some groups think an […]

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Any nonprofit communications pro worth their salt will target media messages toward a well-defined audience.  So, when it comes to choosing tactics– particularly if one’s target audience leans heavily towards one gender– it behooves one to know the demographics of the “typical” users for social media tools. Think about it: You’re a charity that runs […]

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Twitter hashtags–# symbols preceding keywords– are integral to the Twitterverse, helping users organize conversations into  categories. Clicking on a hashtag in a tweet shows you all the aggregated tweets on a topic–from Tweeters all over the world. Hashtags are created organically by Twitter users; some are used regularly and others come and go (e.g. when […]

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Picture this:  A national medical society is hosting their annual convention in your city next week. The conventioneers want to visit local attractions during their down time, so they they look up recommendations on popular travel and review apps like Trip Advisor,  Google Maps, Yelp, and Foursquare. Your organization is one of the major cultural […]

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Coupled with maintaining  a first-rate website, sending informative, quality emails to supporters is the bedrock of nonprofit communications. Email is still king of the communications empire–whether one is cultivating donors, recruiting volunteers, or promoting a new program. Why? It still tends to yield consistently better results than any other online tool. So why, why, why […]

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In my view, Mark Zuckerberg has handed nonprofit organizations, businesses and other “brands” a Pinterest-like marketing opportunity with the introduction of the cover image for Facebook’s new Timeline. If nothing else, the meteoric rise of Pinterest in the social networking world demonstrates the appeal of distinctive images that invite curiosity, astonish, surprise, or inspire.  Folks […]

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In the past nine months, two new social media tools have splashed their way to the shores of the nonprofit world– Google Plus and Pinterest.  Is your nonprofit missing valuable opportunities for engaging new supporters if you haven’d yet embraced these tools? How should you decide whether to devote valuable staff time to establishing brand […]

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Why should nonprofit organizations blog? To shape public opinion, position oneself as an expert on an issue, give volunteers and supporters a voice, and tell stories from the field (showing donors the impact of their contributions).  A blog may also significantly increase traffic to an organization’s website, since web content is refreshed frequently through blogging. […]

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Fear not. If you missed last week’s media panel at CT Advocacy Day on how to get your cause in the news, here are 12 golden tips from the lips of Daniela Altimari of the Hartford Courant, Lucy Nalpathanchil from WNPR CT Public Radio, and Keith Phaneuf from the Connecticut Mirror: Daniela and Lucy prefer […]

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