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Pinterest

Any nonprofit communications pro worth their salt will target media messages toward a well-defined audience.  So, when it comes to choosing tactics– particularly if one’s target audience leans heavily towards one gender– it behooves one to know the demographics of the “typical” users for social media tools. Think about it: You’re a charity that runs […]

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Coupled with maintaining  a first-rate website, sending informative, quality emails to supporters is the bedrock of nonprofit communications. Email is still king of the communications empire–whether one is cultivating donors, recruiting volunteers, or promoting a new program. Why? It still tends to yield consistently better results than any other online tool. So why, why, why […]

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In the past nine months, two new social media tools have splashed their way to the shores of the nonprofit world– Google Plus and Pinterest.  Is your nonprofit missing valuable opportunities for engaging new supporters if you haven’d yet embraced these tools? How should you decide whether to devote valuable staff time to establishing brand […]

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