Posts tagged as:

Online donations

7 Sure-Fire Ways to Use Video to Inspire Donors

by Carol Buckheit on August 27, 2012

You don’t need to be James Cameron to create a quality video that will move your donors to contribute to your cause. But, if you can tell a story with video and incorporate these seven elements, you are well on your way to inspiring donors to join you in creating change. 1. Tell a story […]


Remember the days when trick-or-treaters would go door-to-door in your neighborhood with little orange boxes to collect donations for UNICEF? Well, just as the little orange box has gone digital, so has “peer-to-peer” fundraising—soliciting friends, neighbors, and family for contributions to your favorite cause. The good news is that schlepping door-to-door has given way to […]


Anatomy of an Effective Fundraising Email

by Carol Buckheit on June 5, 2012

A short while ago, the fine folks at M+R Strategic Services released their annual 2012 eNonprofits Benchmark Study, summarizing  voluminous data on the latest trends in online fundraising, advocacy, and messaging. So, what did the numbers say about the effectiveness of nonprofit fundraising emails? Drum roll, please: Average open rate: 12% Average click-through rate: .5% […]


Are you ready for the end of year fundraising push? If not, you need to read Joanne Fritz’s terrific round-up of articles to get your end- of-year fundraising appeals up to snuff.  I’ll add one more item for your website to-do list: Consider updating your online donation form to include virtual gifts–symbolic gifts/merchandise that allow […]


6 Nonprofit Tech Guides That Will Save you Time and Money

by Carol Buckheit on October 11, 2010

Since I’m often on information overload when it comes to ever-changing nonprofit media and technology trends, I appreciate when some folks take the time to research, organize, and update all of it in one handy guide. Here are some favorite new guides that I’ve already downloaded and dog-eared (and why you might want to do […]

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