Posts tagged as:

nonprofits

7 Sure-Fire Ways to Use Video to Inspire Donors

by Carol Buckheit on August 27, 2012

You don’t need to be James Cameron to create a quality video that will move your donors to contribute to your cause. But, if you can tell a story with video and incorporate these seven elements, you are well on your way to inspiring donors to join you in creating change. 1. Tell a story […]

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Any nonprofit communications pro worth their salt will target media messages toward a well-defined audience.  So, when it comes to choosing tactics– particularly if one’s target audience leans heavily towards one gender– it behooves one to know the demographics of the “typical” users for social media tools. Think about it: You’re a charity that runs […]

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Picture this:  A national medical society is hosting their annual convention in your city next week. The conventioneers want to visit local attractions during their down time, so they they look up recommendations on popular travel and review apps like Trip Advisor,  Google Maps, Yelp, and Foursquare. Your organization is one of the major cultural […]

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Coupled with maintaining  a first-rate website, sending informative, quality emails to supporters is the bedrock of nonprofit communications. Email is still king of the communications empire–whether one is cultivating donors, recruiting volunteers, or promoting a new program. Why? It still tends to yield consistently better results than any other online tool. So why, why, why […]

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In my view, Mark Zuckerberg has handed nonprofit organizations, businesses and other “brands” a Pinterest-like marketing opportunity with the introduction of the cover image for Facebook’s new Timeline. If nothing else, the meteoric rise of Pinterest in the social networking world demonstrates the appeal of distinctive images that invite curiosity, astonish, surprise, or inspire.  Folks […]

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Photo Release Forms: What Nonprofits Need to Know

by Carol Buckheit on February 22, 2012

Does your nonprofit shoot photos and videos of people, and publish them on websites, print newsletters, or social media channels? Do you have permission to use those images, even for internet mediums yet unheard-of? In this Part 2 of  “media minutes” with award-winning photojournalist Shana Sureck, learn what a good photo release form should include, […]

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30 Diverse Nonprofits in Connecticut That Blog

by Carol Buckheit on February 7, 2012

Why should nonprofit organizations blog? To shape public opinion, position oneself as an expert on an issue, give volunteers and supporters a voice, and tell stories from the field (showing donors the impact of their contributions).  A blog may also significantly increase traffic to an organization’s website, since web content is refreshed frequently through blogging. […]

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While watching my beloved NY Giants huddle up during their big playoff game last week, I was reminded of how few organizations take the time to set goals, strategies and tactics for their social media efforts.  The result is often a scatter-shot, see-what-sticks-to-the-wall approach to communicating. And, guess what? It’s a waste of time. You’ve […]

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Are you ready for the end of year fundraising push? If not, you need to read Joanne Fritz’s terrific round-up of articles to get your end- of-year fundraising appeals up to snuff.  I’ll add one more item for your website to-do list: Consider updating your online donation form to include virtual gifts–symbolic gifts/merchandise that allow […]

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Last year I blogged on 5 Shining Stars Connecticut nonprofits should be thankful for, and this year the field is again crowded with some true nonprofit luminaries. So, with a generous helping of gratitude, I’m doling out the Thanksgiving turkey drumsticks to these fine Connecticut nonprofit organizations who inspire, innovate, and advocate in ways that […]

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