Posts tagged as:

Nonprofit

Anatomy of an Effective Fundraising Email

by Carol Buckheit on June 5, 2012

A short while ago, the fine folks at M+R Strategic Services released their annual 2012 eNonprofits Benchmark Study, summarizing  voluminous data on the latest trends in online fundraising, advocacy, and messaging. So, what did the numbers say about the effectiveness of nonprofit fundraising emails? Drum roll, please: Average open rate: 12% Average click-through rate: .5% […]

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Growing an online community that will ultimately go out and DO something to effect change is hard.  Really hard. So I tracked down the folks at Health Justice CT. Led by Project Manager Heang Tan (with a big assist from the enthusiastic Jenn Whinnem at the CT Health Foundation), they  had caught my eye with […]

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In the past nine months, two new social media tools have splashed their way to the shores of the nonprofit world– Google Plus and Pinterest.  Is your nonprofit missing valuable opportunities for engaging new supporters if you haven’d yet embraced these tools? How should you decide whether to devote valuable staff time to establishing brand […]

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For many organizations, nothing (nothing!!) is more vital than growing one’s list of email supporters. Despite the explosive growth of social media, email remains among the best ways to communicate with supporters and yield actions, yet the average nonprofit will lose 18% of their email users every year due to bounces and churns. So, most orgs […]

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Lambda Legal’s accomplishments remind me of an overachieving first-born child. They are shrewd and relentless in arguing legal cases around the country to win full equality for gay, lesbian, bisexual, and transgender people–and more often than not come out on top.  Seemingly omnipresent, they have a lot on their plate. It’s not surprising, then, that […]

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Fear not. If you missed last week’s media panel at CT Advocacy Day on how to get your cause in the news, here are 12 golden tips from the lips of Daniela Altimari of the Hartford Courant, Lucy Nalpathanchil from WNPR CT Public Radio, and Keith Phaneuf from the Connecticut Mirror: Daniela and Lucy prefer […]

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Shoot Video Like a Pro: Tips from a Photojournalist

by Carol Buckheit on December 8, 2011

Nonprofit organizations often enlist staff and volunteers to create videos to enliven their storytelling via websites and social media–there’s just not a more emotionally powerful way to drive fundraising and advocacy campaigns.  But can “non-media” folks really create quality videos? Yes! This week, I have camera in hand to talk to Shana Sureck, an award-winning […]

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There’s no way around it. It’s time for a rant. I follow hundreds of nonprofit organizations on Twitter, and a precious few have a clue about what they’re doing. There’s no apparent strategy, squandering a ton of staff time (and donor dollars) on a potentially invaluable information sharing tool. So please, please get some professional […]

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We all love a good story. Why does your blog leave one out?

by Carol Buckheit on September 28, 2011

Many nonprofits host a blog, but few really nail storytelling  like the Connecticut Food Bank did last week. Their blog featured a daily series of posts by Governor Malloy’s liaison to Connecticut’s nonprofit community, Deb Heinrich, on taking the “SNAP Challenge.”   SNAP is Connecticut’s dressed-up name for food stamps, and Heinrich attempted to live on […]

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One of my favorite activities over the last several months (besides fishing out my morning newspaper from snowbanks on my front porch) has been training nonprofit boards and staff on social media strategies. Invariably, someone has an exasperating anecdote from the familiar world of do-gooders in the land of limited resources.  We all have some […]

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