Posts tagged as:

Marketing

Coupled with maintaining  a first-rate website, sending informative, quality emails to supporters is the bedrock of nonprofit communications. Email is still king of the communications empire–whether one is cultivating donors, recruiting volunteers, or promoting a new program. Why? It still tends to yield consistently better results than any other online tool. So why, why, why […]

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In my view, Mark Zuckerberg has handed nonprofit organizations, businesses and other “brands” a Pinterest-like marketing opportunity with the introduction of the cover image for Facebook’s new Timeline. If nothing else, the meteoric rise of Pinterest in the social networking world demonstrates the appeal of distinctive images that invite curiosity, astonish, surprise, or inspire.  Folks […]

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In the past nine months, two new social media tools have splashed their way to the shores of the nonprofit world– Google Plus and Pinterest.  Is your nonprofit missing valuable opportunities for engaging new supporters if you haven’d yet embraced these tools? How should you decide whether to devote valuable staff time to establishing brand […]

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I subscribe to scores of e-mail lists and e-newsletters from nonprofit organizations around the country and I’m amazed at how many ways orgs can mess these things up, wasting engagement opportunities (and hours of staff time) because of a few simple missteps.  How can an organization cut through the email thicket and increase that open […]

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A few months back, I blogged about creative, strategic ways that nonprofit organizations are using custom Facebook landing pages to advocate, grow support, publicize events, and fundraise. Why land supporters on a Facebook “welcome” page instead of driving folks directly to one’s Facebook wall? Because it’s an opportunity for immediate action and engagement. The response to my post […]

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I admit it: I’m an unabashed fan of Idealware, that energetic little nonprofit in Portland, Maine that produces terrific Consumer Reports-like reviews of nonprofit software from events management to blogs. Laura Quinn, Idealware’s Executive Director, is a walking encyclopedia when it comes to software for nonprofits out there trying to stretch a dollar. (I’ve taken […]

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How do we get our issue in the news? Why doesn’t the press call our staff for an expert opinion? How do we get to know our local reporters? These are common questions from organizations who want to maximize their media exposure, yet lack a dedicated communications professional to lead the way. Fear not. I’m […]

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Want a dynamic, effective website that engages and inspires? These six forward-thinking Connecticut organizations may give you some ideas. Each is using creative (and in some cases, free!) website and social media tools that are bound to attract more volunteers, donors, clients, and supporters. 1. Hands on Hartford has a terrific online volunteer sign-up system that allows […]

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