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Facebook

Any nonprofit communications pro worth their salt will target media messages toward a well-defined audience.  So, when it comes to choosing tactics– particularly if one’s target audience leans heavily towards one gender– it behooves one to know the demographics of the “typical” users for social media tools. Think about it: You’re a charity that runs […]

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In my view, Mark Zuckerberg has handed nonprofit organizations, businesses and other “brands” a Pinterest-like marketing opportunity with the introduction of the cover image for Facebook’s new Timeline. If nothing else, the meteoric rise of Pinterest in the social networking world demonstrates the appeal of distinctive images that invite curiosity, astonish, surprise, or inspire.  Folks […]

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As Connecticut burrows it’s way out of the freakiest October snowstorm on record, I’m left with buckets of Halloween candy from the cancelled holiday, a renewed appreciation for those gaudy purple wool socks gifted to me by mom a few years back, and new insights into the value of social media in a crisis.  At […]

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There are  big stars in the nonprofit world who lead the way when it comes to storytelling (charity: water and Mercy Corps top my list), but LIVESTRONG has me buzzing today with this eye-catching custom Facebook landing page that gently coaxes cancer survivors to share a positive personal anecdote about their experience. I like the page […]

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A few months back, I blogged about creative, strategic ways that nonprofit organizations are using custom Facebook landing pages to advocate, grow support, publicize events, and fundraise. Why land supporters on a Facebook “welcome” page instead of driving folks directly to one’s Facebook wall? Because it’s an opportunity for immediate action and engagement. The response to my post […]

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One of my favorite activities over the last several months (besides fishing out my morning newspaper from snowbanks on my front porch) has been training nonprofit boards and staff on social media strategies. Invariably, someone has an exasperating anecdote from the familiar world of do-gooders in the land of limited resources.  We all have some […]

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How could a tiny nonprofit organization like ours—with a staff of 7—organize a rally for hundreds of people within a day? With volunteers. Lots of ‘em. Especially hearty college students. Here’s what happened: In October 2008, the Connecticut Supreme Court ruled that same sex couples had the right to marry, making our state the third […]

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So your organization has officially entered the 21st century by creating a Facebook Fan page.  Good for you. If you are like many nonprofits, Facebook will become one of the top drivers of traffic to your website.  And that’s where you want folks to contribute, take action, and join your e-list, right? Yes. But some savvy […]

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Nonprofits are increasingly embracing new social media channels, and with that has come unprecedented opportunities for real dialogue with individuals from all over the world.  But, the door to dialogue also may open to criticism. While  relatively rare, these very public, discomfiting negative comments will pop up, as they have this week for the Smithsonian […]

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Last week, I led a media training for local nonprofit leaders, and they spent a good deal of time energetically peppering me with questions and ideas about the power of social media to create change. They get it. They know that they will not survive unless they embrace these new tools. The world is a-changin’, […]

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