Posts tagged as:

email

Last week, I blogged on the anatomy of an effective fundraising email, but what about advocacy emails? Is there a different “email science” to crafting e-communications to ask for action rather than a donation? Here’s what the 2012 eNonprofits Benchmark Study (M +R Strategic Services) had to say about the average response rates for nonprofit emails that ask […]

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A short while ago, the fine folks at M+R Strategic Services released their annual 2012 eNonprofits Benchmark Study, summarizing  voluminous data on the latest trends in online fundraising, advocacy, and messaging. So, what did the numbers say about the effectiveness of nonprofit fundraising emails? Drum roll, please: Average open rate: 12% Average click-through rate: .5% […]

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Coupled with maintaining  a first-rate website, sending informative, quality emails to supporters is the bedrock of nonprofit communications. Email is still king of the communications empire–whether one is cultivating donors, recruiting volunteers, or promoting a new program. Why? It still tends to yield consistently better results than any other online tool. So why, why, why […]

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For many organizations, nothing (nothing!!) is more vital than growing one’s list of email supporters. Despite the explosive growth of social media, email remains among the best ways to communicate with supporters and yield actions, yet the average nonprofit will lose 18% of their email users every year due to bounces and churns. So, most orgs […]

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I subscribe to scores of e-mail lists and e-newsletters from nonprofit organizations around the country and I’m amazed at how many ways orgs can mess these things up, wasting engagement opportunities (and hours of staff time) because of a few simple missteps.  How can an organization cut through the email thicket and increase that open […]

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