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Earned Media

Yesterday, I headed over to Hartford for my morning coffee and bagels and a talk on “Mastering Your Message: The Enduring Art of the Sound Byte” by PR pros Dick Pirozzollo, Barry Nolan, and Mike Salius.  (If you haven’t been to any of these monthly events sponsored by the Connecticut Valley Chapter of the Public Relations […]

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Fear not. If you missed last week’s media panel at CT Advocacy Day on how to get your cause in the news, here are 12 golden tips from the lips of Daniela Altimari of the Hartford Courant, Lucy Nalpathanchil from WNPR CT Public Radio, and Keith Phaneuf from the Connecticut Mirror: Daniela and Lucy prefer […]

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How could a tiny nonprofit organization like ours—with a staff of 7—organize a rally for hundreds of people within a day? With volunteers. Lots of ‘em. Especially hearty college students. Here’s what happened: In October 2008, the Connecticut Supreme Court ruled that same sex couples had the right to marry, making our state the third […]

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So you want to pass a bill? In many states, January marks the beginning of the legislative session, and advocacy groups are gearing up to rattle the cages at the state Capitol. So: whether it’s clean water, the death penalty, or a child welfare law, advocacy organizations would do well to prepare their communications –online […]

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HINT:  It’s sweeping across the state from west to east. It’s not a Nor’easter, but it is a windfall for local nonprofits seeking media coverage and volunteers. And it’s exceedingly more interesting than many of the rather dismal print weeklies. Give up? Meet Patch.com, the hyper-local online news service that aims to be the hub […]

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5 Shining Stars that CT Nonprofits Should be Thankful For

by Carol Buckheit on November 23, 2010

With apologies to you vegetarians out there, it’s time to talk turkey this Thanksgiving week, and I’m giving up a favored drumstick to these folks who make the lives of Connecticut nonprofit organizations much, much easier.   CT Mirror: The Mirror is approaching its first birthday in January, and what a year it has been […]

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Last week, I had a cup of coffee with one of my favorite newspaper reporters. She’s been at it over 20 years for one of the major dailies in the state, and is still happy to sit down with local community folks despite the hits taken by the newspaper industry in recent years. (Translation: she […]

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How do we get our issue in the news? Why doesn’t the press call our staff for an expert opinion? How do we get to know our local reporters? These are common questions from organizations who want to maximize their media exposure, yet lack a dedicated communications professional to lead the way. Fear not. I’m […]

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