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Lambda Legal’s accomplishments remind me of an overachieving first-born child. They are shrewd and relentless in arguing legal cases around the country to win full equality for gay, lesbian, bisexual, and transgender people–and more often than not come out on top.  Seemingly omnipresent, they have a lot on their plate. It’s not surprising, then, that […]

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While watching my beloved NY Giants huddle up during their big playoff game last week, I was reminded of how few organizations take the time to set goals, strategies and tactics for their social media efforts.  The result is often a scatter-shot, see-what-sticks-to-the-wall approach to communicating. And, guess what? It’s a waste of time. You’ve […]

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Is there a better day than Valentine’s Day for organizations to ask donors to show their love for a cause?  Nonprofit communicators can do well by using key calendar dates like VDay to spark a creative fundraising appeal or advocacy event. (The Lightbox Collaborative’s excellent 2011 Editorial Calendar is a fabulous resource on this). I […]

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How could a tiny nonprofit organization like ours—with a staff of 7—organize a rally for hundreds of people within a day? With volunteers. Lots of ‘em. Especially hearty college students. Here’s what happened: In October 2008, the Connecticut Supreme Court ruled that same sex couples had the right to marry, making our state the third […]

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Since I’m often on information overload when it comes to ever-changing nonprofit media and technology trends, I appreciate when some folks take the time to research, organize, and update all of it in one handy guide. Here are some favorite new guides that I’ve already downloaded and dog-eared (and why you might want to do […]

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