Posts tagged as:

donors

You don’t need to be James Cameron to create a quality video that will move your donors to contribute to your cause. But, if you can tell a story with video and incorporate these seven elements, you are well on your way to inspiring donors to join you in creating change. 1. Tell a story […]

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Are donors your organization’s primary audience? Do you wish to convey the impact of your work in a dynamic, personal way? I see many nonprofits jump into the blogosphere with zeal, yet post text-heavy, technical, lengthy (read: boring) blog posts that leave donors with glazed eyes and no emotional connection.  Worse, some groups think an […]

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Remember the days when trick-or-treaters would go door-to-door in your neighborhood with little orange boxes to collect donations for UNICEF? Well, just as the little orange box has gone digital, so has “peer-to-peer” fundraising—soliciting friends, neighbors, and family for contributions to your favorite cause. The good news is that schlepping door-to-door has given way to […]

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Is there a better day than Valentine’s Day for organizations to ask donors to show their love for a cause?  Nonprofit communicators can do well by using key calendar dates like VDay to spark a creative fundraising appeal or advocacy event. (The Lightbox Collaborative’s excellent 2011 Editorial Calendar is a fabulous resource on this). I […]

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It happened again last week. I was meeting with a potential client, who asked how his nonprofit could enliven its communications for donors, the media, and stakeholders, when their policy work was rather cerebral, analytical, and (in his words) “not sexy.” I get this question a lot, and my answer is always the same: Storytelling. […]

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