Posts tagged as:

Communications

Yesterday, I headed over to Hartford for my morning coffee and bagels and a talk on “Mastering Your Message: The Enduring Art of the Sound Byte” by PR pros Dick Pirozzollo, Barry Nolan, and Mike Salius.  (If you haven’t been to any of these monthly events sponsored by the Connecticut Valley Chapter of the Public Relations […]

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Coupled with maintaining  a first-rate website, sending informative, quality emails to supporters is the bedrock of nonprofit communications. Email is still king of the communications empire–whether one is cultivating donors, recruiting volunteers, or promoting a new program. Why? It still tends to yield consistently better results than any other online tool. So why, why, why […]

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As Connecticut burrows it’s way out of the freakiest October snowstorm on record, I’m left with buckets of Halloween candy from the cancelled holiday, a renewed appreciation for those gaudy purple wool socks gifted to me by mom a few years back, and new insights into the value of social media in a crisis.  At […]

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I’m stumped. As I hopscotch around  Connecticut training nonprofit organizations in social media strategies, I’m amazed that so few have delved into my favorite social media tool: YouTube. Granted, nearly all my clients are small to medium organizations with tiny staffs, but, hey, YouTube is the number two search engine in the world, free, and […]

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A few months back, I blogged about creative, strategic ways that nonprofit organizations are using custom Facebook landing pages to advocate, grow support, publicize events, and fundraise. Why land supporters on a Facebook “welcome” page instead of driving folks directly to one’s Facebook wall? Because it’s an opportunity for immediate action and engagement. The response to my post […]

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So you want to pass a bill? In many states, January marks the beginning of the legislative session, and advocacy groups are gearing up to rattle the cages at the state Capitol. So: whether it’s clean water, the death penalty, or a child welfare law, advocacy organizations would do well to prepare their communications –online […]

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