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Blog

Are donors your organization’s primary audience? Do you wish to convey the impact of your work in a dynamic, personal way? I see many nonprofits jump into the blogosphere with zeal, yet post text-heavy, technical, lengthy (read: boring) blog posts that leave donors with glazed eyes and no emotional connection.  Worse, some groups think an […]

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Growing an online community that will ultimately go out and DO something to effect change is hard.  Really hard. So I tracked down the folks at Health Justice CT. Led by Project Manager Heang Tan (with a big assist from the enthusiastic Jenn Whinnem at the CT Health Foundation), they  had caught my eye with […]

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Why should nonprofit organizations blog? To shape public opinion, position oneself as an expert on an issue, give volunteers and supporters a voice, and tell stories from the field (showing donors the impact of their contributions).  A blog may also significantly increase traffic to an organization’s website, since web content is refreshed frequently through blogging. […]

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Fear not. If you missed last week’s media panel at CT Advocacy Day on how to get your cause in the news, here are 12 golden tips from the lips of Daniela Altimari of the Hartford Courant, Lucy Nalpathanchil from WNPR CT Public Radio, and Keith Phaneuf from the Connecticut Mirror: Daniela and Lucy prefer […]

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While watching my beloved NY Giants huddle up during their big playoff game last week, I was reminded of how few organizations take the time to set goals, strategies and tactics for their social media efforts.  The result is often a scatter-shot, see-what-sticks-to-the-wall approach to communicating. And, guess what? It’s a waste of time. You’ve […]

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Many nonprofits host a blog, but few really nail storytelling  like the Connecticut Food Bank did last week. Their blog featured a daily series of posts by Governor Malloy’s liaison to Connecticut’s nonprofit community, Deb Heinrich, on taking the “SNAP Challenge.”   SNAP is Connecticut’s dressed-up name for food stamps, and Heinrich attempted to live on […]

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One of my favorite activities over the last several months (besides fishing out my morning newspaper from snowbanks on my front porch) has been training nonprofit boards and staff on social media strategies. Invariably, someone has an exasperating anecdote from the familiar world of do-gooders in the land of limited resources.  We all have some […]

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Nonprofits are increasingly embracing new social media channels, and with that has come unprecedented opportunities for real dialogue with individuals from all over the world.  But, the door to dialogue also may open to criticism. While  relatively rare, these very public, discomfiting negative comments will pop up, as they have this week for the Smithsonian […]

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