Posts tagged as:

Awareness

For many organizations, nothing (nothing!!) is more vital than growing one’s list of email supporters. Despite the explosive growth of social media, email remains among the best ways to communicate with supporters and yield actions, yet the average nonprofit will lose 18% of their email users every year due to bounces and churns. So, most orgs […]

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As Connecticut burrows it’s way out of the freakiest October snowstorm on record, I’m left with buckets of Halloween candy from the cancelled holiday, a renewed appreciation for those gaudy purple wool socks gifted to me by mom a few years back, and new insights into the value of social media in a crisis.  At […]

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I’m stumped. As I hopscotch around  Connecticut training nonprofit organizations in social media strategies, I’m amazed that so few have delved into my favorite social media tool: YouTube. Granted, nearly all my clients are small to medium organizations with tiny staffs, but, hey, YouTube is the number two search engine in the world, free, and […]

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A few months back, I blogged about creative, strategic ways that nonprofit organizations are using custom Facebook landing pages to advocate, grow support, publicize events, and fundraise. Why land supporters on a Facebook “welcome” page instead of driving folks directly to one’s Facebook wall? Because it’s an opportunity for immediate action and engagement. The response to my post […]

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Last week, I led a media training for local nonprofit leaders, and they spent a good deal of time energetically peppering me with questions and ideas about the power of social media to create change. They get it. They know that they will not survive unless they embrace these new tools. The world is a-changin’, […]

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Nonprofit organizations that harness the power and potential of smartphones can create new community networks, spark interest in the arts and sciences, mobilize volunteers, and inspire ordinary citizens to take action like never before. Plenty of powerful apps exist that can significantly aid the work of nonprofit organizations.  No need to create your own.  Just […]

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What kinds of communications capture attention? A few weeks back, Pew Internet released their report, Online Video Watching and Downloading. They reported that 7 in 10 American adults have used the internet to watch video, and humorous or comedy videos have surpassed news, educational, and political videos as the most-watched type of video. What might […]

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