Posts tagged as:

Advocacy

Last week, I blogged on the anatomy of an effective fundraising email, but what about advocacy emails? Is there a different “email science” to crafting e-communications to ask for action rather than a donation? Here’s what the 2012 eNonprofits Benchmark Study (M +R Strategic Services) had to say about the average response rates for nonprofit emails that ask […]

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For many organizations, nothing (nothing!!) is more vital than growing one’s list of email supporters. Despite the explosive growth of social media, email remains among the best ways to communicate with supporters and yield actions, yet the average nonprofit will lose 18% of their email users every year due to bounces and churns. So, most orgs […]

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Fear not. If you missed last week’s media panel at CT Advocacy Day on how to get your cause in the news, here are 12 golden tips from the lips of Daniela Altimari of the Hartford Courant, Lucy Nalpathanchil from WNPR CT Public Radio, and Keith Phaneuf from the Connecticut Mirror: Daniela and Lucy prefer […]

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Nonprofit organizations often enlist staff and volunteers to create videos to enliven their storytelling via websites and social media–there’s just not a more emotionally powerful way to drive fundraising and advocacy campaigns.  But can “non-media” folks really create quality videos? Yes! This week, I have camera in hand to talk to Shana Sureck, an award-winning […]

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Can you believe that iPhone apps have only been around for a little over 3 years? Since Apple launched their App Store in July, 2008, over 15 billion apps have been downloaded onto mobile devices. As someone who spent thousands of hours toiling away as a community organizer, grassroots fundraiser, and communications director, I have […]

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I’m stumped. As I hopscotch around  Connecticut training nonprofit organizations in social media strategies, I’m amazed that so few have delved into my favorite social media tool: YouTube. Granted, nearly all my clients are small to medium organizations with tiny staffs, but, hey, YouTube is the number two search engine in the world, free, and […]

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A few months back, I blogged about creative, strategic ways that nonprofit organizations are using custom Facebook landing pages to advocate, grow support, publicize events, and fundraise. Why land supporters on a Facebook “welcome” page instead of driving folks directly to one’s Facebook wall? Because it’s an opportunity for immediate action and engagement. The response to my post […]

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So you want to pass a bill? In many states, January marks the beginning of the legislative session, and advocacy groups are gearing up to rattle the cages at the state Capitol. So: whether it’s clean water, the death penalty, or a child welfare law, advocacy organizations would do well to prepare their communications –online […]

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With apologies to you vegetarians out there, it’s time to talk turkey this Thanksgiving week, and I’m giving up a favored drumstick to these folks who make the lives of Connecticut nonprofit organizations much, much easier.   CT Mirror: The Mirror is approaching its first birthday in January, and what a year it has been […]

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You’ve seen them: the nonprofit advocacy organizations who turn out 2,000 people to a rally, generate hundreds of calls to legislators in a few hours, cram a Board of Education meeting, mobilize members to send thousands of emails to decision-makers, and organize scores of volunteers for a community action. How do these highly effective organizations […]

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