Posts tagged as:

Activism

Last week, I blogged on the anatomy of an effective fundraising email, but what about advocacy emails? Is there a different “email science” to crafting e-communications to ask for action rather than a donation? Here’s what the 2012 eNonprofits Benchmark Study (M +R Strategic Services) had to say about the average response rates for nonprofit emails that ask […]

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Fear not. If you missed last week’s media panel at CT Advocacy Day on how to get your cause in the news, here are 12 golden tips from the lips of Daniela Altimari of the Hartford Courant, Lucy Nalpathanchil from WNPR CT Public Radio, and Keith Phaneuf from the Connecticut Mirror: Daniela and Lucy prefer […]

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Can you believe that iPhone apps have only been around for a little over 3 years? Since Apple launched their App Store in July, 2008, over 15 billion apps have been downloaded onto mobile devices. As someone who spent thousands of hours toiling away as a community organizer, grassroots fundraiser, and communications director, I have […]

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I’m stumped. As I hopscotch around  Connecticut training nonprofit organizations in social media strategies, I’m amazed that so few have delved into my favorite social media tool: YouTube. Granted, nearly all my clients are small to medium organizations with tiny staffs, but, hey, YouTube is the number two search engine in the world, free, and […]

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How could a tiny nonprofit organization like ours—with a staff of 7—organize a rally for hundreds of people within a day? With volunteers. Lots of ‘em. Especially hearty college students. Here’s what happened: In October 2008, the Connecticut Supreme Court ruled that same sex couples had the right to marry, making our state the third […]

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So you want to pass a bill? In many states, January marks the beginning of the legislative session, and advocacy groups are gearing up to rattle the cages at the state Capitol. So: whether it’s clean water, the death penalty, or a child welfare law, advocacy organizations would do well to prepare their communications –online […]

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Last week, I led a media training for local nonprofit leaders, and they spent a good deal of time energetically peppering me with questions and ideas about the power of social media to create change. They get it. They know that they will not survive unless they embrace these new tools. The world is a-changin’, […]

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Nonprofit organizations that harness the power and potential of smartphones can create new community networks, spark interest in the arts and sciences, mobilize volunteers, and inspire ordinary citizens to take action like never before. Plenty of powerful apps exist that can significantly aid the work of nonprofit organizations.  No need to create your own.  Just […]

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You’ve seen them: the nonprofit advocacy organizations who turn out 2,000 people to a rally, generate hundreds of calls to legislators in a few hours, cram a Board of Education meeting, mobilize members to send thousands of emails to decision-makers, and organize scores of volunteers for a community action. How do these highly effective organizations […]

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What kinds of communications capture attention? A few weeks back, Pew Internet released their report, Online Video Watching and Downloading. They reported that 7 in 10 American adults have used the internet to watch video, and humorous or comedy videos have surpassed news, educational, and political videos as the most-watched type of video. What might […]

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