Why should nonprofit organizations blog? To shape public opinion, position oneself as an expert on an issue, give volunteers and supporters a voice, and tell stories from the field (showing donors the impact of their contributions). A blog may also significantly increase traffic to an organization’s website, since web content is refreshed frequently through blogging.
In turn, a blog may garner media attention; journalists learn which local organizations are opinion leaders on certain issues through your blog. The personal commentary that is the hallmark of a good blog humanizes an organization and its mission.
Importantly, a blog needs to be updated frequently–once weekly as a rule of thumb. Nothing will make an organization look more overwhelmed and out of touch than a blog that’s been languishing for months without an update. Other blogs suffer from design issues that make them difficult to read, and lack varied content (read: photos and videos) that would entice the reader. Brevity and a focus on stories and commentary are key.
Listed in no particular order, here’s a round-up of 30 diverse Connecticut nonprofits who are blogging as part of their social media strategy. Take a look: who’s doing it well?
16. Operation Hope
19. Wallingford Public Library (3 blogs–general, children’s, teen)
Stay tuned for more from me on blogging best practices for nonprofits. If done well, blogging can be a key strategy for engagement.
Photo by m.a.r.c, “I want change”, 12/24/04, Creative Commons Attribution-Share Alike 2.0 Generic License