30 Diverse Nonprofits in Connecticut That Blog

by Carol Buckheit on February 7, 2012

Why should nonprofit organizations blog? To shape public opinion, position oneself as an expert on an issue, give volunteers and supporters a voice, and tell stories from the field (showing donors the impact of their contributions).  A blog may also significantly increase traffic to an organization’s website, since web content is refreshed frequently through blogging.

In turn, a blog may garner media attention; journalists learn which local organizations are opinion leaders on certain issues through your blog. The personal commentary that is the hallmark of a good blog humanizes an organization and its mission.

Importantly, a blog needs to be updated frequently–once weekly as a rule of thumb. Nothing will make an organization look more overwhelmed and out of touch than a blog that’s been languishing for months without an update. Other blogs suffer from design issues that make them difficult to read, and lack varied content (read: photos and videos) that would entice the reader. Brevity and a focus on stories and commentary are key.

Listed in no particular order, here’s a round-up of 30 diverse Connecticut nonprofits who are blogging as part of their social media strategy. Take a look: who’s doing it well?

1. United Way of Greater New Haven

2. Florence Griswold Museum

3. Danbury Museum and Historical Society

4. Connecticut Food Bank

5. Mark Twain House

6. Connecticut Sports Foundation

7. Regional Hospice and Home Care of Western Connecticut

8. Hartford Public Library

9. Arts Council of Greater New Haven

10. Connecticut Humanities Council

11. Foodshare

12. New Britain Museum of American Art

14. Connecticut Nurses Foundation

13. Save the Children

15. connCAN

16.  Operation Hope

17.  Americares

18. Coast Guard Foundation

19. Wallingford Public Library (3 blogs–general, children’s, teen)

20. Connecticut Trolley Museum

21. Yale Rudd Center for Food Policy and Obesity

22. Connecticut Women’s Education and Legal Fund

23. Ivoryton Playhouse

24. Wellspring

25.  Connecticut Health Foundation

26. The Connecticut Forum

27. Trinity Episcopal Church

28.  Health Care For All Coalition

29. Madison Land Conservation Trust

30. Health Justice Connecticut

Stay tuned for more from me on blogging best practices for nonprofits.  If done well, blogging can be a key strategy for engagement.

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Photo by m.a.r.c, “I want change”, 12/24/04, Creative Commons Attribution-Share Alike 2.0 Generic License

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{ 1 comment… read it below or add one }

Jenn Whinnem February 9, 2012 at 10:55 am

Thanks for the blog love, Carol! In complete agreement about your tips for good blogging.

Thanks too for curating the list. I’ll be sure to check out some of these other blogs that I’ve missed.

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