Romancing Donors on Valentine’s Day: The Write Stuff from 6 Nonprofits

by Carol Buckheit on February 11, 2011

Is there a better day than Valentine’s Day for organizations to ask donors to show their love for a cause?  Nonprofit communicators can do well by using key calendar dates like VDay to spark a creative fundraising appeal or advocacy event. (The Lightbox Collaborative’s excellent 2011 Editorial Calendar is a fabulous resource on this).

I love these superb online fundraising campaigns that sweep donors off their feet with appealing graphics and clever copy:

The Pittsburgh Parks Conservancy, dedicated to preserving the city’s parks system, asks donors to ditch the cut flowers this year and instead fund the planting of daffodils or a small native tree in the parks.

The big-hearted organizers of the annual St Valentines Day Hair Massacure in Alberta, Canada have raised over $4 million for cancer research since 2002– all by cutting off the hair of their supporters!  How’s this for a stunning graphic?

St Valentine's Day fundraiser: Hair Massacure

The Nature Conservancy sent out this lovely Valentine’s email this week:

Nature Conservancy Valentine's Day fundraising email
The Mercy Corps Valentine’s Day home page appeals to romantics and curmudgeons alike:

SOS Children’s Villages scores high on the “cute meter” with this Valentine’s donor appeal:

And one more from Latino Community Services in Hartford, Connecticut: With this email campaign, they ask donors to make an online donation, and LCS will post their special message on the LCS website.

Latino Community Services
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