So your organization has officially entered the 21st century by creating a Facebook Fan page. Good for you. If you are like many nonprofits, Facebook will become one of the top drivers of traffic to your website. And that’s where you want folks to contribute, take action, and join your e-list, right?
Yes. But some savvy nonprofit marketers have figured out that spending a few dollars on a graphic artist ($50-$125) to create a custom Facebook landing page is a terrific investment that helps engage folks a few clicks sooner than traveling to a website. It requires a tiny bit of HTML knowledge, and changing your default wall setting so newcomers on Facebook see your custom page first. (For now, it seems, Facebook will continue to support custom tabs.) Another option: visit App Bistro and locate a low-cost custom pagebuilder app.
These nonprofits caught my eye with eye-catching graphics and savvy marketing via their Facebook landing pages:
New to Oceana on Facebook? They don’t waste time asking you to take action, landing you right on a page to write your Congress people.
Check out the Canadian Opera Company’s lovely graphic greeting newcomers to their Facebook page, helping to sell tickets and advertise upcoming concerts.
I love this one from Susan G. Komen. Click “Start Now” and you land on a page to sign up for one of 3 “Race for the Cure” events.
In the utterly unique and mindblowing category, the Facebook landing page of the Christopher and Dana Reeve Foundation cleverly uses a link to their website to create a Google map of real people living with over 20 different neurological disorders around the country, with additional information on caregivers, vets, supporters, physicians and more. Wow. Don’t ask me how they did it. It’s a brilliant way to build their list, inform their supporters, and empower those living with illness.