11 Gorgeous (and Strategic!) Facebook Landing Pages from Nonprofit Marketing Stars

by Carol Buckheit

So your organization has officially entered the 21st century by creating a Facebook Fan page.  Good for you. If you are like many nonprofits, Facebook will become one of the top drivers of traffic to your website.  And that’s where you want folks to contribute, take action, and join your e-list, right?

Yes. But some savvy nonprofit marketers have figured out that spending a few dollars on a graphic artist ($50-$125) to create a custom Facebook landing page is a terrific investment that helps engage folks a few clicks sooner than traveling to a website. It requires a tiny bit of HTML knowledge, and changing your default wall setting so newcomers on Facebook see your custom page first. (For now, it seems, Facebook will continue to support custom tabs.) Another option: visit App Bistro and locate a low-cost custom pagebuilder app.

These nonprofits caught my eye with eye-catching graphics and savvy marketing via their Facebook landing pages:

Newbies to the Share Our Strength or One Facebook pages are plunked right on their “Sign the Pledge” tab–clean and eye-catching, and an easy list-building strategy.

Share our Strength Facebook Landing Page

One Facebook landing page

By the way, email broadcast tools like MailChimp and Constant Contact have their own Facebook apps you can install, giving you an email signup tab in minutes. No graphic artist needed.

New to Oceana on Facebook? They don’t waste time asking you to take action, landing you right on a page to write your Congress people.

Oceana Facebook landing

Check out the Canadian Opera Company’s lovely graphic greeting newcomers to their Facebook page, helping to sell tickets and advertise upcoming concerts.

Canadian Opera Co FB Landing page

I love this one from Susan G. Komen. Click “Start Now” and you land on a page to sign up for one of 3 “Race for the Cure” events.

Susan Komen Facebook landing

Queens Museum of Art and Planned Parenthood ask for a donation as soon as you hit their page.  (A bit premature? I wonder). But who wouldn’t donate in exchange for macaroons?

Queens Museum of Art Facebook landing page
Planned Parenthood Facebook Landing Page

In the utterly unique and mindblowing category, the Facebook landing page of the Christopher and Dana Reeve Foundation cleverly uses a link to their website to create a Google map of real people living with over 20 different neurological disorders around the country, with additional information on caregivers, vets, supporters, physicians and more. Wow. Don’t ask me how they did it. It’s a brilliant way to build their list, inform their supporters, and empower those living with illness.

Christopher and Dana Reeve Foundation Facebook Landing page

The Human Rights Campaign, Oxfam, and Americares combine a little of everything, including shopping:

HRC Facebook landing

OXFAM Facebook landing page

Americares Facebook landing page

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